14 Ways to Improve the Performance of Your Job Adverts
Summary
Unlike a job description which details the responsibilities and expectations of a role, job adverts act as marketing tools designed to engage potential candidates by highlighting why your organisation is a desirable place to work, and why they shouldn’t miss out on an opportunity.- Author Company: PharmiWeb.Jobs
- Author Name: Lucy Walters
- Author Email: Lucy.Walters@pharmiweb.com
- Author Website: https://www.pharmiweb.jobs/
As a life science recruiter, creating a well-crafted job advert is key to standing out in today’s market and bringing the best talent to your organisation.
Unlike a job description which details the responsibilities and expectations of a role, job adverts act as marketing tools designed to engage potential candidates by highlighting why your organisation is a desirable place to work, and why they shouldn’t miss out on an opportunity.
Getting this distinction right is just the first step in attracting top talent through your job adverts. We’ve put together this list of 14 things you can do to enhance the performance of your adverts; with advice on language, structure, accessibility, search engine optimisation (SEO), and the use of artificial intelligence (AI).
