03-Oct-2024
5 Ways AI is Transforming Pharmaceutical Marketing
Summary
In the field of pharmaceutical marketing, artificial intelligence (AI) has already shown its potential to enable companies to create more targeted and data-driven campaigns, improve customer engagement, and optimise operations. With the field facing mounting pressure from the increased demand for personalised medicine, regulatory complexities, and growing competition, AI has emerged as a critical tool for companies to stay competitive.- Author Company: PharmiWeb.Jobs
- Author Name: Lucy Walters
- Author Email: Lucy.Walters@pharmiweb.com
- Author Website: https://www.pharmiweb.jobs/
Editor: Lucy Walters
Last Updated: 03-Oct-2024
In the field of pharmaceutical marketing, artificial intelligence (AI) has already shown its potential to enable companies to create more targeted and data-driven campaigns, improve customer engagement, and optimise operations.
With the field facing mounting pressure from the increased demand for personalised medicine, regulatory complexities, and growing competition, AI has emerged as a critical tool for companies to stay competitive, even if there’s still a fair way to go before this technology is fully integrated – and accepted – into the pharmaceutical industry.
Here, we explore how AI is currently impacting pharmaceutical marketing, and how leading pharmaceutical giants are using this technology to stay ahead.
