Creation Healthcare launches new platform for pharmaceutical industry to identify HCP sentiment and top digital opinion leaders in key disease spaces

A new platform has been launched this week which allows the pharmaceutical industry to identify the most influential healthcare professionals discussing major diseases, treatments and trials on social media. 

DOL Finder, an all-new database developed by leading digital insights consultancy Creation Healthcare, allows users to identify, monitor, and understand the most influential online healthcare professionals in any given disease space - beginning with type 2 diabetes. The platform, Creation Healthcare say, is aimed at enabling pharmaceutical organizations to optimize their HCP engagement and marketing delivery.

DOL Finder’s launch was announced this week at the 60th Annual Meeting of the European Association for the Study of Diabetes (EASD), currently taking place in Madrid. Its introduction was accompanied by a demonstration of the platform’s functionality in its first indication, type 2 diabetes.

The platform offers users a variety of tools. For example, it enables organizations to discover the most relevant ‘Digital Opinion Leaders’ to their business - or those healthcare professionals who have the largest impact in certain disease spaces. Users can filter through all HCPs talking online by specialty, country, date range, or the name of an individual healthcare professional.

Users are also able to identify the most influential HCPs on social media, ranked using Creation’s Impact Score technology which takes into account measurements like social media analytics, peer-to-peer trust and audience reach.

Though launched first with a focus on type 2 diabetes online conversations, Creation Healthcare anticipate the release of DOL Finder in any indication over the coming months. A pilot of the platform in the online breast cancer space is also expected to be made available to users in the next several weeks.

The platform also enables users to learn about the views and influences of HCPs in a given subject area, for example on manufacturers, clinical trials and treatments. Users can explore both individual and collective HCP perspectives on treatments and therapy areas at large.

“The technology is drawn from expertise honed after more than two decades of experience in listening to the social media conversations of healthcare professionals,” a company press release said. The analytical capabilities of the platform are made possible through CREATION Pinpoint®, the “world’s only AI-powered global database of more than 3 million healthcare professionals’ social media profiles, analyzing the collective intelligence of almost 2 billion social media posts by those on the front lines of healthcare”. 

“As part of Creation Healthcare's broader vision, this launch fulfills a long-held ambition to make valuable social media data more accessible - not only to clients, but to the wider pharmaceutical industry, in the interests of improving health outcomes”, the digital insights consultancy said in a press release announcing the launch this week.

“DOL Finder opens up access to Creation’s deep HCP social media intelligence platform, built over the past twelve years”, said Daniel Ghinn, Founder of Creation Healthcare, announcing the app’s launch. “For the first time, you can explore the data and identify the most impactful HCP Digital Opinion Leaders tailored to your needs and objectives. 

"We’ve always been asked when we would make our data directly available to clients, and it’s been a dream to get them closer to our insights”, Ghinn continued. “It’s now time to open up the depth of our analytical capacities to a wider pharmaceutical audience.”

DOL Finder  is one of two new products scheduled for release by Creation Healthcare over the coming months. Separately at the EASD Conference, they are offering attendees a chance to trial a second app, Pinpoint for Healthcare Professionals, which will hand social media data back to healthcare professionals themselves. The platform, after incorporating HCP feedback through the conference, will offer professionals on the frontline the ability to measure and improve their own online impact among peers - in the interests of themselves, the wider healthcare community, and the public as a whole.