PharmiWeb Solutions’ second Digital Breakfast opens new opportunities for Harnessing Big Data in Pharma

Delegates discovered novel strategic approaches to harnessing Big Data and the key challenges facing senior executives at the second Digital Breakfast hosted by PharmiWeb Solutions, specialists in delivering and managing digital solutions for the pharmaceutical industry.

The event provided a morning of inspiration and insight from industry-leading experts, including Duncan Ross, Director of Data Science, Teradata; John Burn-Murdoch, Data Journalist, The Guardian; Beat Bühlmann, Industry Leader Health Care UK, Google; Mike Plimsoll, Industry Marketing Leader, Adobe and PharmiWeb's own CEO, Paul Hartigan.

Watch highlights from the PharmiWeb Digital Breakfast!



Follow us on Twitter @PharmiWeb, and keep up to date with future Digital Breakfast events using the hashtag#pwsdigibfast.

The impressive speaker line-up covered a range of topical issues:

Big Data: The Big Picture

PharmiWeb Solution's Paul Hartigan took the audience through the exciting concept of Big Data in pharma and beyond.

Big Data: The Importance of being visual

John Burn-Murdoch gave us insight into data as a narrative and how The Guardian used Big Data for visual analysis.

Making it Real: Technologies and teams for data science


Duncan Ross used his data miner background to tell us the difference in Big Data and how to make technologies work together to build teams for data science.

Driving Marketing Effectiveness from Big Data

Mike Plimsoll looked at how Adobe can help companies to leverage Big Data for marketing.

From Data to Insights: Understanding today's Healthcare customer journey

Dr. Beat Bühlmann gave us facts and trends ascertained from harnessing Big Data and how this can help you understand your customer.