PM Society: Mastering Launch Excellence

This two day Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully

What will be covered?

• What is critical for launch success?
• Building for a successful launch and beyond
  

Who is the course for?

This workshop programme is only applicable for pharmaceutical and biotech industry employees who;

• Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch
• Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role
  or are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy

Learning outcomes

• An understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends.
• The ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase.
• The capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team.
• A practical understanding of how to define KPIs for pre-launch readiness and post launch success.