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We’ve entered a new era. One where being risk-averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment in digital innovation – both cultural and financial – has ignited.

Your challenge now? Scale, widen and hone this transformational potential. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and “patient centricity” must become obsolete – so ingrained into every action that it is subconscious.

Join thousands of your peers at Reuters Events: Pharma 2021 (October 11, Virtual - formerly eyeforpharma Barcelona) plenary sessions as we discuss how pharma can reimagine its potential and the future of healthcare."