Reuters Events: Pharma USA 2022

Pharma USA 2022 is North America's leading commercial pharma event. Here is where we will witness the moment where pharma will learn to self-disrupt.

The opportunity to redefine what an industry means doesn't come around often. For pharma, that moment is now. It's time to lead the overhaul of our broken healthcare system to one that is fit-for-purpose. Now is the time to become the pharma pioneer, the trailblazer, the futurist. To prioritize customer journey, commit to a tech-enabled transformation, champion healthcare equity and scale innovation to truly deliver for patients

Join 1000+ industry executives from Commercial, Marketing, Medical Affairs, Patient Engagement, Market Access, and Real-World Evidence to form new collaborations and gain new business-critical insights.

Essential themes for 2022:

• Data-driven transformation: Turn your wealth of data into an insights-led business model that delivers unprecedented value for your customer and drives improved outcomes

• CX-evolved: Construct seamless, personalized customer experiences built on agile-cultural foundations - increase stakeholder trust, build brand loyalty and drive growth in the new customer ecosystem

• Own access: Ensure equity: Ensure medical innovation thrives not dies; end financial toxicity, overcome systemic affordability issues, and remove health inequities

• Champion healthcare's most powerful stakeholder: Create a collaborative patient-driven culture that embraces unprecedented patient agency, delivers accessible and trustworthy scientific information, and is tailored to diverse community needs