90TEN strengthens senior management team to enhance behavioural science and creative services

25 August 2020, London – 90TEN, part of Envision Pharma Group, today announced the establishment of a new role of Head of Behavioural Sciences along with three promotions within the senior management team and two new hires, enhancing the company’s behavioural science and creative capabilities.

Mark Lakeram, previously 90TEN’s Director of Scientific Services, will be taking on a new role as Group Director, Head of Behavioural Science, to lead 90TEN’s behavioural science function across all divisions of the company. Mark’s remit will be to build a behavioural science centre of excellence delivering insight-driven communications services based on an academic understanding of human behaviour. He will be joined by Jenny Squibbs, Associate Director, who will take on responsibility of leading behavioural science services within the 90TEN Medical team, the medical communications division of 90TEN.

 “Now more than ever during these challenging times, it’s important that we understand the nuances of human behaviour so we can become more effective communicators and educators. Behavioural science has always underpinned our work, so we are thrilled to have Mark and Jenny step into their new roles to help us take these services to the next level,” said Alison Doughty, Managing Director of 90TEN’s Medical division.

 90TEN’s Creative Services has been bolstered by the promotion of James Duggan to Director, Creative Services, 90TEN Medical. In this role James will drive the implementation of new insight-led creative tools. Amy O’Connor has taken on new responsibilities and will lead creative output across the PR side of the company taking on the title of Associate Director, Creative Services, 90TEN Communications. Both James and Amy will be responsible for driving innovation and creativity across 90TEN’s client work.

 90TEN has further strengthened its senior management team with the promotion of Niamh Mangan to Director within 90TEN Medical as well as Ruth McIntyre to Associate Director within the 90TEN Communications division.

 Jamie Hall and Jessica Greenman have joined 90TEN as Account Directors. Jamie, who has joined 90TEN Medical, previously worked at ArticulateScience (part of Nucleus Global). Jessica, who has joined 90TEN Communications, has previously worked with M&F Health, Porter Novelli and TogoRun. Sophie Cremin has also been promoted to Senior Account Director within 90TEN Communications. 

 90TEN’s growth is expected to continue, with plans to welcome more team members to its medical and communications divisions in 2020.