Italy Online Automated External Defibrillator Market Driven by Convenience Factor

The most-significant drivers for the growth of the Italian online automated external defibrillator market are the increasing geriatric population, rising prevalence of cardiovascular diseases (CVD), escalating awareness about the benefits of online purchase of such medical devices, and surging installation of AEDs in public places. As a result of all these factors, the revenue of the market, which stood at $1,751.9 thousand in 2019, is predicted to display a 3.4% CAGR between 2020 and 2030 (forecast period), to reach $2,512.5 thousand by 2030.

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Semi-automatic and fully automatic are the bifurcations of the Italian online automated external defibrillator market, on the basis of technology. Of these, the fully automatic bifurcation generated the higher revenue during 2014–2019 (historical period), because such devices require lesser human involvement than the semi-autonomous kind. AEDs study the heart rhythm to see if the person needs an external electric shock to restore the sinus rhythm. While a semi-automatic AED requires a human to press the button that sends the electric shock to the cardiac pacemaker, a fully automated AED accomplishes this task on its own.

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Another reason behind the expansion of the Italian online automated external defibrillator market is the rising installation of AEDs in public settings. As many times, myocardial infarction (heart attack), SCA, arrhythmias, and strokes can happen without warning, it is important to have AEDs in as many public places as possible, such as schools, railway stations, shopping malls, colleges, leisure centers, and airports. As per an article published in the National Center for Biotechnology Information (NCBI), over 50,000 AEDs had been installed in public places in the country till 2017.

Hence, with the growing CVD incidence in Italy, the sale of AEDs via online channels is predicted to increase in the near future.