MD&M East Announces 2021 Keynote and Speaker Lineup Set to Deliver Technical and Forward-looking Insights Impacting Medical Device Manufacturers

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NEW YORK--(BUSINESS WIRE)--Medical Design & Manufacturing (MD&M) East, the East Coast's largest medtech event organized by Informa Markets – Engineering, today announced all-new programming for the 2021 edition, taking place from December 7 through 9 at the Jacob Javits Convention Center. This year’s expert-led panels and sessions are held on the expo floor at the Medtech Education Theater and are accessible to all registered attendees free of charge.

Attendees will have exclusive access to hours of educational content that illuminates the most innovative new materials available to medical device manufacturers and engineers, disruptive digital health device design, artificial intelligence, machine learning, robotics, and spotlights solutions to today's most pressing challenges.

MD&M East is one of six co-located trade shows that connect the advanced manufacturing sector across verticals and collectively create a one-stop-stop event branded ‘IM East’ – EastPack, Automation Technology Expo (ATX), Design & Manufacturing (D&M) East, Plastec East, and Quality Expo East.

Despite an expected decline in 2020, the global medical device market is forecasted to surpass its current value and reach $603.5 billion in 2023. Commenting on the industry's predicted growth, Steve Everly, Group Event Director, MD&M East, said: "The medical device market is incredibly dynamic and is undergoing immense disruption as new medical-grade materials are introduced, sophisticated AI capabilities make healthcare more predictive, and reimbursements evolve and are reflected in federal policy changes. This rapid growth presents immense opportunities as well as challenges for device manufacturers, requiring a steady pulse on the latest industry happenings and industry-wide agility to adapt to new technologies. As such, we're thrilled to announce our keynote and speaker lineup for this year's edition that will facilitate conversation and ultimately, ideate solutions to today's challenges."

MD&M East offers the advanced manufacturing and medtech community three days of technical and forward-looking educational content, plus the opportunity to connect with and learn from the industry's most influential designers, engineers, manufacturers, and visionaries. The industry experts set to take the stage as keynote speakers include senior leaders from Jansen Pharmaceuticals, SMC, Ltd., Colgate, Dan Formosa, Emergo by UL, HS Design, and an opening Keynote women-led panel including speakers from Johnson & Johnson, Medtronic, Sanguinity Health, and Halloran Consulting Group, sponsored by MedExecWomen.

Vice President of Health Economics, Policy and Reimbursement, Medical Surgical Portfolio at Medtronic and prominent MD&M East keynote panelist Stephanie Nelson Wimmer remarked, "Continued education and peer-to-peer connection are critical in an industry such as ours that is constantly evolving, learning, and adopting new, highly complex digital solutions. As innovation progresses, the entire medical device lifecycle is impacted from design to reimbursement, requiring that industry build the clinical and economic evidence for solutions to overcome challenges that come with the introduction of exciting and often lifesaving technological advancements. I look forward to a productive discussion at MD&M East this December."

The MD&M East keynote lineup:

AI Will Change Go To Market Strategy - 4 Steps for Better Product Adoption
Moderated by Laurie Halloran, President and CEO at Halloran Consulting Group and Co-Founder of MedExecWomen
Panelists include Stephanie Wimmer, Vice President of Health Economics, Policy and Reimbursement, Medical Surgical Portfolio at Medtronic; Laura Randa, CEO and President of Sanguinity Health; and Robin P. Blackstone, Global Head, Pre-clinical and Medical Affairs at Ethicon, a J&J Company

AI solutions have started to enter clinical practice, and while software may have shorter development cycles than physical medical devices, the path to adoption can be just as arduous and lengthy. Join the MedExecWomen panel of experts as they discuss the keys to driving adoption of SaMD and digital solutions into medical practice.
Sponsored by MedExecWomen

Creating a New Mind-Set for Combination Product Development
Speakers include Alie Jahangir, Ph.D., Senior Principal Engineer, Quality Engineering (QE) Combination Products, Product Quality Management (PQM) at Jansen Pharmaceutical Companies of Johnson & Johnson; and Asmita Khanolker, Senior Director, Cambridge Pharma at SMC, Ltd

The pandemic has brought to light many new realities and challenges, leading towards a new mindset for the design, development, and validation of biologic/drug-device combination products. In this session, you'll hear from leading industry experts on how a significant technological paradigm shift in the healthcare industry is shaping and driving the new vision for combination products development and validation.

Designing an Elegantly Simple Medtech Solution
Moderated by Michael Wiklund, General Manager, Human Factors Engineering at Emergo by UL
Panelists include Tor Alden, Global Lead, Design, Development & Human Factors at HS Design; Dan Formosa, Designer at Dan Formosa!, LLC; and John Gatzemeyer, Vice President of Design at Colgate

Healthcare is an incredibly complex industry, so patients, providers, and other stakeholders are always looking for any opportunity to make things simpler. Join Medical Design Excellence Awards (MDEA) winners and industry veterans who discuss how to streamline, simplify, and strip down their devices to make users' lives easier.

Additional expert-led sessions available at MD&M East include:

Understanding the Venture Capital Process: Funding Your Next Device
Understanding the way venture capital funding works can help entrepreneurs attract the capital critical to success. What attracts venture capitalists (VCs) to fund certain start-ups and entrepreneurs and not others? In general, VCs look for important characteristics when analyzing a start-up's potential, particularly sizable market opportunities, products that address unmet needs in innovative ways, and management talent. Preparing a road map of key milestones over time to determine when to raise funds and how much you need is critically important. Hear from top medtech experts about the best way to fund your next product.

What's Next for Artificial Intelligence, SaMD & Medical Devices
Artificial intelligence promises to improve healthcare and is already hard at work in numerous areas of the healthcare system. The future of AI and ML holds great promise, but there are challenges. To help medical device companies successfully implement AI, it's important to explore regulatory hurdles, potential commercial strategies for new products, venture funding opportunities, and next-gen applications in places like SaMD, digital biomarkers, and robotic surgery.

Solving Today's Challenges in Injection Molding for the Medical Device Industry
Injection molding for plastics has come a long way over the years, and new technology like sensors and IoT have given molders new tools for solving old problems with product quality. Join this panel of leading injection molding experts to hear their insights on how the industry responds to trends post-pandemic and bring your tough questions for discussion.

Why Digital Technology & Data Will Govern the Operating Room
In the last decade, surgical robotics has been a hot focus in the medtech industry, and various robotic platforms have been introduced to surgeons and hospitals that are transforming minimally invasive surgery. Surgeon training and skill tracking have been key to implementing these new tools, and technology is driving the transformation of these platforms into new opportunities for product development in the digital surgery and advanced surgical technologies space.

New Medical Packaging Research - Potential Contamination from Repetitive Handling on Sterile Packaging at Healthcare Facilities
Groundbreaking research has shown there are limitations of sterile packaging through repetitive handling before the point of use, not previously understood by manufacturers. After a health care facility obtains sterile items, they are handled numerous times before being used. This repetitive handling may be due to items selected for a patient procedure (i.e., case cart), not used, then returned and placed back into storage bins. The effects of this repetitive handling on the sterile integrity of the package have not been scientifically studied until now. This research team, derived from the 2019 Kilmer Conference, researched the effects of repetitive handling on a sterile package in a healthcare setting.

In addition to a world-class speaker lineup, the six-in-one expo floor spanning medtech, packaging, automation, design, plastics, and quality will host the industry’s most prominent companies: Caplugs, Prent Corp., DeRoyal, Foamtec International, IPG Photonics, Asahi Intecc, Invotec, B. Braun OEM Division, Delta ModTech, Nikon, Qosina, STERIS, Tessy Plastics, Zeiss, among others.

For more information on MD&M East, visit www.AdvancedManufacturingEast.com.

Press interested in attending the event in-person this December can secure a free pass here.

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About Informa Markets – Engineering:

Informa Markets' Engineering portfolio is the leading B2B event producer, publisher, and digital media business for the world's $3-trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the engineering market and leverage our proprietary 1.3-million-name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Engineering portfolio is organized by Informa, the world's leading exhibitions organizer that brings a diverse range of specialist markets to life, unlocking opportunities and helping them thrive 365 days of the year. For more information, please visit www.informamarkets.com.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio comprises more than 550 international B2B events and brands in markets including Engineering, Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and, actionable data solutions. As the world's leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

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