Prime Global acquires HCD Economics, creating an innovative evidence-generating, HEOR, value & communications group

Prime Global, a recognised global leader in medical communications and market access, has strengthened its Evidence, Access, and Patient Practice with the acquisition of HCD Economics, an academically aligned organisation focusing on health economics and outcomes research (HEOR) and real-world evidence (RWE). HCD will work closely with Prime Global’s highly experienced medical communications agencies and specialist consultancies, including market access consultancy, Prime Access, and patient engagement experts, Prime Patient, to deliver integrated evidence-led services.

CEO of Prime Global, Graeme Peterson, commented, “HCD Economics and Prime Global are both focused on improving patients’ lives. Combining HCD’s evidence generation and analytic expertise with our specialist medical, patient, and payer communications skills will strengthen our support to clients, helping ensure patients have timely access to innovative treatments. I am excited to see the synergies we will create as our new partnership unfolds.”

Jamie O’Hara, Founder and CEO of HCD Economics, added, “I’m delighted to partner with Prime Global, who shares our desire for improving patient lives. I founded HCD Economics to combine my expertise in evidence generation and real-world insights with my passion for advocacy. I look forward to working with Prime Global’s patient-led scientific and communications teams to take us to the next level!”

Award-winning Prime Global is regularly featured on business growth lists, such as the Sunday Times Fast Track and Alantra Fast Pharma, and has launched several additional consultancies in recent years as well as acquiring Cambridge Medical Communication, now known as Cambridge, in May 2020. Since partnering with Levine Leichtman Capital Partners in April 2021, Prime Global continues to go from strength to strength, supporting pharma and biotech clients with science, strategy, and creativity at every step of the healthcare journey.

Prime Global were advised by BDO LLP and Addleshaw Goddard LLP. HCD Economics were supported by Squire Patton Boggs for legal and Hurst Accountants for corporate finance advice.