Demand For Interdental Brushes Is Projected To Expand A Valuation Of Around US$ 1 Bn By 2031

As per a new report published by Fact.MR – a market research and competitive intelligence provider, the global market for interdental cleaning products was valued at US$ 3 Bn in 2020, and is projected to top US$ 4 Bn by 2031, expanding at a CAGR of 3%. Offline sales hold 90% share of global revenue, and are expected to witness steady growth over the coming years.

Fact.MR anticipates significant surge in demand for interdental cleaning products attributable to factors such as growing oral health consciousness among consumers, efforts towards preventive dental care, government initiatives towards advanced oral health awareness, and investments into product research & development by leading market players.

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Key Points Covered in Interdental Cleaning Products Industry Survey:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise and Region-wise Analysis
• Competition Mapping and Benchmarking
• Market Share Analysis
• COVID-19 Impact on Sales of Interdental Cleaning Products and How to Navigate
• Recommendation on Key Winning Strategies

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Key Takeaways from Market Study

• Key factors driving demand for interdental cleaning products are rise in prevalence of oral diseases worldwide and growing awareness towards maintaining dental hygiene.
• Europe accounts for around 29% share of global revenue from interdental cleaning products, and demand in the region is expected to further surge across the forecast period.
• Demand for interdental cleaning products in China is projected to top US$ 852Mn by 2031, increasing at a CAGR of 5%.
• Owing to their usage feasibility, global demand for interdental brushes is anticipated to expand at a CAGR of 5% through 2031.
• Offline sales hold 90% share of global revenue for interdental cleaning products, and are expected to witness significant growth over the coming years.

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Key Market Segments Covered in Interdental Cleaning Products Industry Research

• On the Basis of Product:

  • Interdental Brushes
  • Toothpicks
  • Dental Tapes
  • Dental Floss

• On the Basis of Sales Channel:

  • Interdental Cleaning Products Sold Offline
  • Interdental Cleaning Products Sold Online

Competitive Landscape

The interdental cleaning products market is largely fragmented, and companies are observed investing in product launch strategies. Major players are also focusing on strategic partnerships and acquisitions to consolidate their market position. Further, corporate social responsibility (CSR) initiatives by companies such as, oral hygiene awareness campaigns and dental care programs will help gain consumer attention.

• In 2017, Oral B launched Dubbed 2000 and PRO 600 rechargeable round headed toothbrushes in India. These toothbrushes are equipped with advanced pulsating technology for better removal of plaque.

Why is Consumer Preference High Towards Interdental Brushes?

Demand for interdental brushes is anticipated to expand at a CAGR of 5% over the next ten years.

Technological advancements is the reason for growth of the market. Battery-powered and electric interdental toothbrushes are some of the new innovative products that are gaining popularity among the middle and high-income groups. The rise in geriatric population is also a reason for growth of the market. Old age people suffer from more dental problems and prefer easy to use interdental brushes.

It is owing to the user-friendly property of interdental brushes that their demand is on the rise.

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