Blistex to reach over 11 million shoppers & 2.5 million online

Blistex to reach over 11 million shoppers & 2.5 million online

London, 3^rd February 2021: Blistex, a global leader in lip care and lip health, will this month begin their winter media campaign, the brand’s second significant campaign within the last 4 months. The company is investing in a multi-media communications campaign, which includes extensive online and ambient advertising, as well as further investment into working with Influencers across social media platforms.

The brand support coincides with Blistex Relief Cream being available at major multiple retailers in February including Sainsbury’s, Tesco and Superdrug.

The out of home advertising will feature both 6 and 48 sheet posters. The locations selected include high footfall pedestrianised shopping areas across the UK and sites with close proximity to selected retailers. The opportunity to see figure for the adverts is approx. 11 million.

Nikki Warner-Green, UK Marketing Manager, Blistex, said: “This is our second significant investment in mass media promotional activity over the past 4 months. Our on-going commitment to brand growth in the UK has been boosted by the return of Blistex Relief Cream. Retailers and consumers are welcoming its return”

The advertising creative communicates the unrivalled performance of Blistex Relief Cream, their most requested product. This iconic essential has been out-of-production for over a year, leaving many consumers desperate and unable to find a suitable alternative for cracked, chapped or sore lips. The passion of Blistex Relief Cream fans was evident on social media where, in the absence of this hugely popular product, a replacement product simply wouldn’t do. Fans took to Facebook to find solace in the company of others facing the same dilemma and thousands of messages and comments have been received by the brand over the past 18 months.

The full Blistex range includes:

Blistex Relief Cream – the soothing, protective formula relieves cracked, chapped and sore lips.

RRP £3.19

Cold Sore Cream - Blistex Cold Sore Cream is a clinically proven treatment for the early stages of recurrent cold sores on the lips. it contains Docosanol which works differently to other treatments in the early stages of a cold sore. RRP £6.99

Intensive Moisturiser - infused with a blend of rich moisturisers that intensely rehydrate lips. Shea butter conditions, camphor soothes and allantoin smooths lips. RRP £2.30

Intensive Moisturiser Cherry - infused with a blend of rich moisturisers, which works to intensely hydrate lips, with a hint of cherry flavour. RRP £2.30

Lip Brilliance gives lips a rosy blush whilst enriching them with silk extracts for softness, grape seed oil conditions and hyaluronic filling spheres boost natural fullness, leaving lips looking healthy, full and fabulous. RRP £2.49

MedPlus is perfect when lips need some TLC, it cools, soothes and restores dry lips thanks to conditioning cocoa butter and cooling menthol, bringing lips back to a healthy appearance. RRP £2.30

Ultra SPF 50+ provides advanced sun protection to help defend lips from UVA and UVB rays, infused with antioxidants and vitamins C & E, it helps seal in moisture to keep them hydrated, whilst protecting them from the sun. Perfect for winter sun and snow. RRP £2.79

Lip Infusion Range

Launched earlier this year, each lip balm has been carefully created using the most efficacious ingredients, blending science with nature to deliver an unrivalled, premium product, available in three varieties:

Lip Infusions – ‘Hydration’ offers 24-hr hydration and has been clinically tested for its long-lasting effects.

·         Infused with Hyaluronic spheres to lock in moisture

·         Fortified with Vitamins E & F to soften and smooth

·         Contains SPF 15 to protect against the sun’s harmful UVB rays

·         RRP: £2.99

Lip Infusions – ‘Soothing’ has been designed to be gentle on lips but tough on dryness.

·         Infused with Cucumber seed oil and calendula, known for their soothing properties

·         With natural beeswax and coconut oil to moisturise and protect lips

·         Dermatologically approved

·         RRP: £2.99

Lip Infusions – ‘Nourish’ has been created using nutrient- enriched botanical oils and vitamin E, to deliver concentrated nourishment for luxuriously smooth lips.

·         The Ceramide enhanced formula helps retain moisture leaving lips supple and smooth

·         With natural beeswax and coconut oil to moisturise and protect lips

·         Contains SPF 15 to protect against the sun’s harmful UVB rays

·         RRP: £2.99