AXON launches new brand identity to reflect ambition

AXON launches new brand identity to reflect ambition 09 February 2022 – AXON marks its spot…with more than an X. AXON today launched a new brand visual identity to showcase its single-minded commitment to being ‘at the forefront of life-changing communications’. In recent months, the company has rolled out a new vision and purpose to ignite change in healthcare through the power of communication. AXON has translated this vision into a striking visual brand identity, with the X representing how we bring together diverse thinking to deliver impactful communications that enable our clients to reach and engage their audiences.

AXON brings together a range of service offerings to support clients in medical affairs, clinical studies, real-world evidence, marketing, advocacy, and communications, all underpinned by insights and creative strategy. What unites all of this is the ability to communicate a clear and compelling story using the right tools to reach the right audiences at the right time, to provoke meaningful change.

“In recent months, we have been working on defining a new vision and purpose for AXON to set us up for the future. One that is ambitious and confident. We are very proud of our new visual identity that reflects this vision,” according to Ralph Sutton, International Managing Partner,

AXON About AXON

www.axon-com.com

AXON is a global healthcare communications agency that ignites change in healthcare. Through the power of life-changing communications, we contribute to medical advances that improve lives. At the core of every scientific innovation and advancement, there is a simple and compelling story to be told. We know how to tell that story, how to use the right tools to reach the right audiences at the right time, to provoke meaningful change.

We specialize in advising clients on medical affairs, clinical studies, real-world evidence, marketing, advocacy, and communications, all underpinned by insights and creative strategy. AXON has an international reach, with offices in Copenhagen, London, New York, and Toronto, and a worldwide affiliate network. Established in 2002, we have a deep heritage and expertise in healthcare strategy and communication, and we continue to learn and grow in the fast-changing healthcare sphere. AXON is proudly an AVENIR GLOBAL company.

About AVENIR GLOBAL

AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. A global powerhouse of specialist communications firms, AVENIR GLOBAL has 1,000 staff and offices in 24 locations across Canada, the U.S., Europe and the Middle East, and ranks among the top 15 largest communication firms in the world.

In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, which includes NATIONAL Capital Markets, the industry’s foremost investor relations and financial services practice. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors.

In Europe, AVENIR GLOBAL owns the London-based strategic communications consultancy Madano and Hanover, one of the EMEA’s leading strategic communications and public affairs consultancies, with offices in London, Brussels, Dublin, Dubai and Abu Dhabi. Hanover Group also includes creative communications agency The Playbook, and the brand and culture consultancy Multiple. The AVENIR GLOBAL network also includes healthcare specialists AXON, with offices in Toronto, the U.S, the U.K. and Europe and healthcare creative agency Cherry, based in London.

AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.