HEALTH POLICY & CHANGE COMMUNICATIONS EXPERTS BOLSTER THE DIFFERENCE COLLECTIVE’S OFFERING TO HEALTHCARE CLIENTS

Purpose-built virtual agency delivering exceptional results in fifth year

The Difference Collective has bolstered its offering to healthcare clients, with four outstanding senior communicators joining their virtual model. Bringing specialist expertise in healthcare policy, leadership positioning, change communications and corporate reputation, The Difference Collective welcomes:

• Becky Snazell Becky brings over 25 years of experience in leadership positioning and legacy-building – she’s worked with global commercial and medical affairs leaders in well-known pharmaceutical companies. A former Director at Edelman, she has worked for health and corporate teams in Brussels, New York and London. Becky held senior director roles at MSL, and in-house positions at GSK (reputation-building), Biogen (EMEA market preparation) and Pfizer (Communications Lead for the Inflammation and Immunology business unit in Europe and Asia Pacific).

• Corinna Bull Most recently Senior Director of Corporate Affairs and Market Access at Eli Lilly and Company, Corinna is a guru in healthcare policy consultancy across life sciences, health data, genomics, and AI. She brings experience at the heart of the UK political system, supporting parliamentarians to develop policy, write speeches and engage with the media. Corinna specialises in collaborating with organisations to write policy white papers with tailored, multi-channel campaign recommendations.
• Raffa Addis Raffa’s deep knowledge, understanding and passion for employee engagement, change programmes and business partnering make her an exceptional corporate, internal and change communications professional. Working in Communications and Change roles over 15+ years at GSK, she has successfully developed and delivered global employee-focused and business-centric communications strategies, spanning transformation, leadership transitions, diversity and inclusion and digital channel shake-up programmes.
• Stephanie Higginson Stephanie is commercially focused, with a proven ability to devise and deliver plans which support brands and corporate reputations. Formerly covering brand, above brand, internal communications and crisis management at Roche, Stephanie brings exceptional talent in devising and managing senior leadership team profiling.

Angie Wiles, CEO, The Difference Collective, says, “Our new joiners have extended our scope of expertise and capability, adding real value when clients need differentiation and incredible outcomes, often in challenging markets and with complex campaigns. In the almost five years since we launched, our results have established a reputation that now brings us work with leading pharma and healthcare businesses of all kinds, from large and established companies to new biotech and start-up firms”.