Global Company Foot Science International Choose Onyx Health

Leading orthotics company Foot Science International has joined forces with creative agency Onyx Health to launch a new medical education offering for their innovative medical insoles used to combat lower limb pain and injuries.

Onyx Health worked with Foot Science International to convert their in-person training program to a medical education resource supporting physios, sports physios, chiropractors, and podiatrists globally. The portal concentrates on a holistic diagnosis and treatment approach and the benefits of custom medical orthotics. This included the development of a digital resource on a new website, especially for healthcare professionals.

The latest creative account win for the Newcastle-based agency marks the continued expansion of the Newcastle-based agency's international client portfolio, which already includes Bayer, Clinigen, and Nova Laboratories, and builds on their expertise in healthcare brand communications.

Foot Science International’s custom Formthotics range of orthotic insoles, can help treat people suffering lower back and limb pain, prevent injuries and falls, and provide greater comfort and performance for athletes. The paralympic gold medal winner and alpine ski racer Adam Hall benefitted from using Foot Science International's orthotics to achieve new sporting heights as an athlete and to stay on top of his game.

The Formthotics design is driven by science and based on decades of extensive medical research, particularly around biomechanical and neuromotor aspects. They are used by medical professionals in various fields, including podiatrists, physiotherapists, osteopaths, chiropractors, and rehabilitation specialists internationally, to combat lower limb pain and injuries.

The New Zealand-based company has worked tirelessly for over 40 years manufacturing the highest possible quality medical orthotics. It now exports to 30 countries across the globe and is growing in Europe, North America, Australasia, and Asia.

Foot Science International’s Chief Executive Officer, Shane Heenan said, "Foot Science International is here today because of the people behind the business – a passionate global team working together every day. This new medical education learning platform will help us reach more healthcare professionals to provide them with amazing information and education resources. We're determined to be the most respected company worldwide in lower limb function. We are confident that this training resource will help us take things to the next level."

Onyx Health’s Associate Director Louise Flintoft added, "As a specialist healthcare agency, medical education is one of the things we are really passionate about. I was inspired to hear about the real difference orthotics can make to patients suffering from lower limb pain and injuries. It has been a pleasure to work with the Foot Science International team on this project and develop creative content to help reach key audiences and target markets more effectively.