Procemsa Group diversifies into pet care supplements and cosmetics

Leading CDMO (contract development and manufacturing organisation), Procemsa Group, has launched a portfolio of pet care supplements and cosmetics to meet growing demand for pet humanisation.

Launched at Vitafoods Europe 2023, the range comprises several lines, including probiotic for cat’s digestive wellbeing, dog vitamins, joint support food supplements, mood-regulation sticks and cosmetics such as shampoo and specific product for fur.

Pet care supplements have a wide range of benefits and Procemsa’s new solution-based products help tackle issues with teeth & gums, joints, skin & coat and gut health.

Vitamin-rich pet supplements can help support brain, heart, eye, kidney and liver functions. In addition, minerals and antioxidants benefit the skin, coat and overall health.

Cosmetics use the best raw materials available according to the most recent PET CARE’S innovations. The cleansing bases of shampoos use a perfectly balanced system of vegetable surfactants, designed for optimal but truly delicate cleansing, without depleting the scalp and to respect the delicate structure of the fur.

According to the PDSA¹ more than half of UK adults (53 per cent) own a pet, with an estimated population of 22 million pet cats and dogs. In addition, 75 per cent of UK pet owners buy a Christmas gift for their pet whilst more than two thirds (66 per cent) spend more money on gifts for their pets than their partner².

Robert Walker, chief revenue officer at Procemsa Group, said “As a leader in nutraceuticals, diversification into pet products was the natural next step for the business.

“Much like people, variety is the key to a healthy diet for dogs and cats and adding a vitamin & mineral supplement is a fantastic way to ensure extra nutrients are absorbed to keep a four-legged friend healthy.

“With the average life spans of cats and dogs being on average 14² and 10.10³ years respectively, pet parents are trying to do as much as they can to prolong the life of their furry friends.

“Whether its digestive issues, problems with anxiety or dermatological concerns, nutraceuticals can enhance the physical state of our animals.”

Manufactured in a range of formats, tablets, gummies and sticks, the supplements are available in a selection of flavours, including liver, meat and mixed-fish.

In addition to their physical capabilities, the non-GMO products offer a range of additional benefits, such as no added sugar or preservatives and no artificial colours.

Walker concluded: “At Procemsa Group we pride ourselves on a forward-thinking approach to research and development, anticipating demands before there’s a need and our evolution into pet supplements is just one example of that.”

Sources:

¹ https://www.pdsa.org.uk/what-we-do/pdsa-animal-wellbeing-report/uk-pet-populations-of-dogs-cats-and-rabbits#:~:text=Our%202023%20findings%20showed%20that%3A%201%2053%25%20of,an%20estimated%20population%20of%201.1%20million%20pet%20rabbits

² Christmas: Pets get more presents than partners say Pets At Home | Daily Mail Online

³ https://www.bbc.co.uk/news/science-environment-61262371

ENDS

Image attached: Some of the Procemsa team at VitaFoods 2023, A selection of Procemsa's new pet products and Procemsa's Pet Probiotics. High-res versions are available here https://we.tl/t-tQ8bTLdNuY

Notes to editors:

Procemsa Group comprises three companies; Farmaceutici Procemsa, OFI & Aakamp. Together, the business boasts over 150 years of experience developing and manufacturing world-leading food supplements, cosmetics & medical devices across the world.

Established in 1939, the Group has evolved its production of pharmaceuticals to offer an extensive range of products, anticipating trends and identifying consumer demands. It currently operates three state-of-the-art sites and five production facilities across Italy and Germany.

In recent years, Procemsa has hired over 40 expert employees specifically to monitor category trends, technology, science, research and raw material developments and ensure your products are formulated to be ahead of the market and your competition.