Global Energy & Sports Drink Market Outlook 2028 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Global Energy & Sports Drink Market Outlook, 2028" report has been added to ResearchAndMarkets.com's offering.

The market is anticipated to cross USD 123.71 Billion, increasing from USD 87.67 Billion in 2022. The market is expected to grow at a CAGR of 6.01% by 2023-2028.

One of the primary factors driving the growth of the energy drink industry is their appeal, which offers immediate energy as well as mental and physical stimulation. Another crucial component, taurine, is necessary for the growth of skeletal muscle and cardiovascular health. These variables have a significant impact on the prediction for the global energy drink industry. In the near future, market expansion is anticipated to be fuelled by factors such changing consumer lifestyles, rising health consciousness, and increased awareness of health and wellness products.

Additionally, a rise in popularity among young people is contributing to the expansion of the global market. On the other hand, a caffeine overdose can result in hypertension, nauseousness, restlessness, and other health issues, which restricts the growth of the energy drink industry. On the other hand, it is anticipated that during the anticipated time frame, a movement in consumer preferences towards beverage consumption and a healthy lifestyle would create lucrative opportunities for market expansion.

Sales of sports and energy drinks are also rising as people become more aware of the importance of rehydrating quickly following a strenuous workout. The market for these items is also being driven by increased consumer spending on lifestyle and fitness activities, which is providing producers with lucrative growth potential. Leading producers are also introducing fresh iterations of energy drinks with natural components like organic guarana and raw green coffee bean extract. Additionally, they are concentrating on introducing premium varieties with appealing packaging and customised flavour.

Opportunities for the sports and energy drink industries are being created by expanding consumer spending and health and organic product awareness. It is projected that further innovation in the flavour and components of sports and energy beverages would favourably affect market growth.

With the addition of chemical-free, natural products, the market for sports and energy drinks is anticipated to grow as consumers become more aware of what is in their beverage. The market expansion of sports and energy drinks is being boosted by the surge in the usage of natural ingredients in a health-conscious society.

The industry is expanding thanks to the addition of substances like green tea, ginseng, and pomegranate juice to sports and energy drinks, which has increased the amount of antioxidants and polyphenols in the drinks and made them healthier.

Recent Developments:

• September 2022: Gatorade, a PepsiCo brand, launched a caffeinated energy drink, Fast Switch, for athletes. The product is a cross between an energy drink and a sports drink. The product is non-carbonated, contains no sugar, and does not include any artificial colors or flavours.
• August 2022: Limca, the Coca-Cola Company brand, launched its first-ever variant of the sports drink Limca Sportz in India. The sports drink is available in lemon and lime flavours. Limca Sportz is glucose, and electrolyte-based beverage sports enthusiast's use for rehydration.
• Coca-Cola has disclosed a benchmark acquisition to substantially flourish the beverage giant's presence in the sports drink market. The firm revealed the acquisition of over the remaining 85% stake in BodyArmor for USD5.6 billion. It signifies the biggest acquisition in company history. Coca-Cola purchased a 15% stake in 2020.
• In January 2022, Anheuser-Busch Companies LLC is planning to launch energy drinks in India as the energy drinks category is primarily driven by millennials and affluent consumers across key urban cities in the country.
• In February 2022, PepsiCo. Inc. launched a hemp energy drink in the U.S. containing ingredients such as hemp oil, vitamin B, spearmint, lemon balm, and caffeine.
• In January 2022, Starbucks launched energy drinks in partnership with PepsiCo. Inc. The product is available in grocery stores, national retailers, and convenience stores across the U.S. and will roll out to Starbucks locations beginning in March 2022.

Major Companies present in the market:

• The Coca-Cola Company
• Nestle S.A
• PepsiCo Inc
• Red Bull GmbH
• The Kraft Heinz Company
• Molson Coors Beverage Company
• Suntory Holdings Limited
• Carlsberg A/S
• GNC Holdings LLC
• Arizona Beverage Company Ltd
• Taisho Pharmaceutical Co./Lipovitan
• Ajegroup
• National Beverage Corp.
• Zevia
• Ito En Ltd.
• Otsuka Pharmaceutical Co. Ltd.
• Amway Corp
• Dr Pepper Snapple Group
• Celsius Holdings Inc

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Energy & Sports drink Market with its value and forecast along with its segments
• Region-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product types

• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic

By Energy Drink Types

• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

For more information about this report visit https://www.researchandmarkets.com/r/sh23dq

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