European $8.48 Bn Energy & Sports Drink Market Outlook, 2023-2028: Growing Consumer Consciousness to Health and Fitness Amid Growing Demand for Natural and Organic Ingredients, & Reduced Sugar - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Europe Energy & Sports Drink Market Outlook, 2028" report has been added to ResearchAndMarkets.com's offering.

The Europe energy & sport drink market is anticipated to add over USD 8.48 Billion in market size from 2023 to 2028

Europe has witnessed a significant rise in health and fitness consciousness among consumers. There is a growing awareness of the importance of maintaining an active lifestyle, which has led to an increased demand for beverages that support hydration, energy replenishment, and performance enhancement during physical activities.

There is a growing demand for natural and organic ingredients, reduced sugar content, and products that cater to specific dietary preferences or restrictions, such as vegan or gluten-free options. European consumers are increasingly seeking energy and sports drinks that offer functional benefits beyond basic hydration and an energy boost.

There is a rising demand for drinks formulated with functional ingredients such as adaptogens, vitamins, minerals, and herbal extracts, which are believed to provide additional health benefits or performance enhancement. The European market exhibits diverse preferences when it comes to energy and sports drinks.

While some countries favour traditional energy drinks with higher caffeine content, others show a preference for isotonic drinks that focus on hydration and electrolyte replenishment. This diversity reflects the varied consumer tastes and cultural preferences across different European countries.

As well as the energy and sports drink brands in Europe, often engage in sponsorships and partnerships with sports teams, athletes, and sporting events. These collaborations help promote the products, create brand visibility, and establish associations with physical fitness and sports performance. It also highlights the integral role that energy and sports drinks play in European sports culture.

Market Dynamics

• Increasing health and fitness consciousness among European consumers
• Growing demand for beverages that support hydration, energy replenishment, and performance enhancement during physical activities
• Rise in demand for natural and organic ingredients in energy and sports drinks
• Preference for reduced sugar content and products catering to specific dietary preferences or restrictions
• Growing popularity of drinks formulated with functional ingredients such as adaptogens, vitamins, minerals, and herbal extracts
• Diverse preferences across European countries, with variations in preference for traditional energy drinks or isotonic drinks
• Sponsorships and partnerships with sports teams, athletes, and sporting events to promote energy and sports drink brands
• Establishment of associations between energy and sports drinks and physical fitness/sports performance in European sports culture.

Competitive Landscape

• Competitive Dashboard
• Business Strategies Adopted by Key Players
• Key Players Market Share Insights and Analysis, 2022
• Key Players Market Positioning Matrix
• Porter's Five Forces

Company Profiles

• Nestle S.A
• Strategic Moves & Developments
• The Coca-Cola Company
• PepsiCo, Inc
• Red Bull GMBH
• The Kraft Heinz Company
• Molson Coors Beverages Company
• Suntory Holdings Limited
• Carlsberg A/S
• GNC Holdings, LLC
• Ajegroup
• Arizona Beverage Company, Ltd
• Taisho Pharmaceutical Co./Lipovitan
• Otsuka Pharmaceutical Co., Ltd.
• Amway Corp
• Dr Pepper Snapple Group
• Celsius Holdings, Inc

   

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Energy & Sport Drink market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Product types

• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic

By Energy Drink Types

• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

For more information about this report visit https://www.researchandmarkets.com/r/qgvyqd

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