Nature Made® Introduces Advanced Multivitamin Gummies with a Unique Combination of 20 Essential Nutrients to Help Consumers Get the Daily Nutritional Support They Need

The assortment delivers 60 percent more total nutrients than current Nature Made Multivitamin Gummies to address a wider range of consumer lifestyle needs

WEST HILLS, Calif.--(BUSINESS WIRE)--Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products backed by science, today expands its existing Multivitamin portfolio with the launch of Nature Made Advanced Multivitamin Gummies, a new line of easy-to-take gummies curated to address common dietary shortfalls.

Key vitamins and minerals play vital and unique roles in the body to support good health but, even as consumers continue to prioritize their health and wellness, many American adults still need to consume more essential nutrients in their daily diet ¹. While nutrient gaps stem from a myriad of factors and differ for each individual, studies indicate that nearly half of adults in the U.S. do not consume enough Calcium (43%) or Vitamin C (46%), and more than half do not meet the recommended requirements for Magnesium (54%), Vitamin E (84%), or Vitamin D (95%)¹.

Recognizing the challenges that come along with understanding and maintaining individual nutrient requirements, scientists at Nature Made formulated Nature Made Advanced Multivitamins with a unique ingredient combination that isn’t found in other gummy multivitamins from top broadline brands.

In addition to providing 20 essential nutrients for daily nutritional support in tasty mixed berry and tropical fruit flavors, the assortment offers a good source of High Absorption Magnesium Citrate to support muscle relaxation and nerve, heart, and bone health and Calcium to support strong bones, as well as an excellent source of all eight B vitamins to support brain function^†.

“Even as societal trends lean further into proactive health and wellness, it can be hard in today’s fast-paced world to consume all vitamins and minerals necessary for our bodies to function at their best – and prioritizing supplementation every day can be difficult, especially if the experience isn’t pleasant,” says Dr. Susan Hazels Mitmesser, Chief Science Officer at Pharmavite.

“We know that missing a dose likely means nutrient gaps aren’t closed that day, so we aim to encourage more consistent intake with product formulations that are nutrient-packed, enjoyable, and supportive of differing health needs. Nature Made Advanced Multivitamin Gummies deliver distinctive ingredient recipes that cater to more nuanced interests – such as Biotin to support healthy hair and skin – while championing the benefits of meeting foundational nutrient needs.”

The assortment is available in three varieties – Nature Made Advanced Multivitamin for Adults, Nature Made Advanced Multivitamin for Her, and Nature Made Advanced Multivitamin for Him – and complements the brand's comprehensive lineup of key vitamins and supplements. With an extensive range that includes sleep aids, herbal supplements, and essential letter vitamins, Nature Made is dedicated to catering to the diverse and evolving lifestyle needs of consumers at every stage.

Nature Made Advanced Multivitamin Gummies are available now at NatureMade.com/Multivitamins and Walmart, with Amazon, Target, and other major retailers nationwide rolling out the assortment in the coming weeks and months. To check availability and learn more about Nature Made, please visit NatureMade.com.

About Nature Made Vitamins

Nature Made^® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

¹ Reider CA, Chung RY, Devarshi PP, Grant RW, Hazels Mitmesser S. Inadequacy of Immune Health Nutrients: Intakes in US Adults, the 2005-2016 NHANES. Nutrients. 2020;12(6):1735. Published 2020 Jun 10. doi:10.3390/nu12061735.
^† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
*Based on a survey of pharmacists who recommend branded vitamins and supplements

Julia Chamberlin, jchamberlin@pharmavite.com