Maternity Wear Market Sales to Top USD 37 Billion in Revenues by 2033 at a CAGR of 5.8%

According to a recent report by Market.us, the Global Maternity Wear Market size is expected to be worth around USD 37 billion by 2033, from USD 21 billion in 2023, growing at a CAGR of 5.8% during the forecast period from 2024 to 2033.

The Maternity Wear Market encompasses clothing and apparel tailored specifically for pregnant women, addressing their unique comfort and style needs during pregnancy. It offers a diverse range of garments, including tops, dresses, pants, skirts, jeans, activewear, and outerwear, all designed to accommodate the changing body shapes and sizes during pregnancy.

These clothing items feature stretchable fabrics, adjustable waistbands, and additional room in key areas like the bust and abdomen, ensuring comfort and support throughout pregnancy stages. This market segment plays a crucial role within the apparel industry, providing expectant mothers with fashionable and functional clothing options to maintain their confidence and sense of style during this significant life phase.

Key Takeaways

• Market size to reach USD 37 billion by 2033, growing at 5.8% CAGR from USD 21 billion in 2023.
• Tops lead with 41.5% market share, followed by dresses and gowns, and bottom wear.
• Cotton dominates with over 35% market share, followed by polyester and nylon.
• Price range of US$100-US$200 holds 30.4% market share, followed by below US$100 and above US$200.
• Hypermarkets/supermarkets capture 45.4% market share, with online retail rapidly

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Factors affecting the growth of the Maternity Wear Market

1. Demographic Trends: Shifts in population demographics, such as increasing birth rates or changes in family structures, impact the size and composition of the target market for maternity wear.
2. Economic Conditions: Economic factors, including disposable income levels and consumer spending patterns, influence the purchasing power and willingness of expectant mothers to invest in maternity clothing.
3. Fashion Trends: Evolving fashion preferences and style trends influence the demand for maternity wear, driving innovation in designs, fabrics, and aesthetics to meet consumer expectations.
4. Health and Wellness Awareness: Growing awareness of prenatal health and wellness encourages expectant mothers to prioritize comfort and functionality in their clothing choices, leading to increased demand for specialized maternity apparel.
5. Online Retail Growth: The proliferation of e-commerce platforms provides expectant mothers with convenient access to a wide range of maternity wear options, expanding market reach and driving sales growth.

Key Market Segments

By Product Type In 2024, Top Wear held the dominant market position with over 41.5% share, indicating the popularity of maternity tops among consumers. Dresses and Gowns followed closely behind, accounting for a significant portion of the market share. Bottomwear also held a notable share, while Innerwear played a crucial role in providing support and comfort during pregnancy. Other product types such as outerwear, activewear, and nursing wear contributed to the market but held smaller shares compared to the top product categories.

By Material Type In 2024, Cotton dominated the market with more than 35% share, followed by Polyester and Nylon. Synthetic materials like spandex and elastane were also commonly used in maternity wear. Other material types such as bamboo, viscose, and specialty fabrics contributed to the market but held smaller shares compared to the top fabric choices.

By Price Range US$ 100 – US$ 200 held the dominant market position in 2024, capturing over 30.4% share. Below US$ 100 and US$ 200 – Above accounted for significant portions of the market share, catering to budget-conscious consumers and those looking for premium options, respectively.

By Distribution Channel Hypermarkets/Supermarkets led the distribution channel with over 45.4% share, followed by Online Retail and Specialty Retail Stores. Convenience Stores and Store-based Retail also played a role but held smaller shares compared to the top distribution channels.

By Product Type

• Top Wear
• Bottom Wear
• Dresses and Gowns
• Innerwear
• Others

By Material Type

• Cotton
• Nylon
• Polyester
• Synthetic
• Others

By Price Range

• Below US$ 100
• US$ 100 – US$ 200
• US$ 200 – Above

By Distribution Channel

• Store-Based Retail
• Convenience Stores
• Hypermarkets/ Supermarkets
• Specialty Retail Stores
• Online Retail

Market Key Players

• Adidas AG
• Asos
• ASOS Plc (ASOS Maternity)
• Boob Design AB
• Belabumbum
• Cake Maternity Pty Ltd
• Firstcry
• GAP
• H&M
• Hatch Collection LLC
• Hotmilk Lingerie
• House of Napius
• Inditex-group
• Isabella Oliver Limited
• Mamacouture
• Maternal America, Inc.
• Maternity Corporation
• Nike, Inc.
• Noppies BV
• Pink Blush Maternity
• Seraphine

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Regional Analysis

The Maternity Wear Market Thrives in Asia Pacific:

Asia Pacific emerges as the most promising market for maternity wear globally, with substantial growth opportunities projected. Holding the lion’s share at 45% in 2023, the region dominates the maternity wear market owing to various compelling factors. Rapid urbanization, industrial expansion, and the increasing adoption of electric vehicles in nations like China, Japan, and South Korea significantly propel demand for maternity wear. Moreover, favorable government policies, incentives encouraging renewable energy adoption, and substantial investments in infrastructure further bolster the market landscape.

Key Regions and Countries

• North America
  • The US
  • Canada
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia & CIS
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Driving Factors Increasing Awareness and Acceptance of Maternity Fashion:

The Maternity Wear Market experiences significant growth due to rising awareness and acceptance of maternity fashion among expectant mothers. There’s been a cultural shift towards embracing and celebrating pregnancy, leading to a surge in demand for stylish and trendy maternity wear. Expectant mothers prioritize their style during pregnancy, driving the demand for fashionable options. Social media and influencers play a crucial role in shaping perceptions of maternity fashion, inspiring pregnant women to invest in their maternity wardrobes. Additionally, the fashion industry’s focus on body positivity and inclusivity contributes to the market’s expansion by offering diverse and inclusive maternity wear options.

Restraints Limited Availability of Plus-Size and Petite Maternity Clothing:

The Maternity Wear Market faces a challenge due to the limited availability of plus-size and petite maternity clothing options. Traditional sizing standards often overlook the unique needs of these demographic groups, resulting in a scarcity of inclusive maternity wear options. Plus-size and petite expectant mothers struggle to find well-fitting and flattering clothing, leading to negative experiences and feelings of exclusion. Addressing this issue requires greater inclusivity and diversity in the fashion industry to offer more size-inclusive maternity clothing options.

Opportunities Growing Demand for Sustainable and Ethical Maternity Wear:

There’s an opportunity for the Maternity Wear Market to meet the growing demand for sustainable and ethical maternity clothing. Consumers increasingly seek eco-friendly and socially conscious clothing options, driving demand for sustainable maternity wear. Brands can capitalize on this trend by offering eco-friendly materials, ethical production practices, and transparent supply chains. By incorporating sustainability into their product offerings, brands can attract socially conscious consumers and differentiate themselves in the market.

Trends Rise of Maternity Activewear:

The Maternity Wear Market experiences a trend towards maternity activewear, driven by expectant mothers’ focus on health and wellness. Maternity activewear combines functionality with style, catering to pregnant women’s active lifestyles. This trend reflects a broader shift towards athleisure and blurs the lines between activewear and everyday clothing. The availability of maternity activewear options from established brands and specialized labels, coupled with social media influence, contributes to the trend’s popularity. Overall, maternity activewear meets the demand for performance-driven and stylish maternity clothing options.

Conclusion

In conclusion, the Maternity Wear Market is experiencing significant growth driven by various factors such as increasing awareness and acceptance of maternity fashion, growing demand for sustainable and ethical maternity wear, and the rise of maternity activewear trends.

Despite challenges such as limited availability of plus-size and petite maternity clothing options, there are ample opportunities for brands to innovate and meet the diverse needs of expectant mothers. Overall, the market’s expansion reflects a shift towards inclusivity, sustainability, and style, offering pregnant women a wide range of fashionable and functional clothing options to embrace and celebrate their pregnancy journey.