Fitness App Market Updates: Projected to Cross USD 120.37 by 2030

How big is the fitness app market? According to a report published by Allied Market Research, the global fitness app market was estimated to have a value of $13.78 billion in 2020 and is anticipated to reach $120.37 billion by 2030, growing at a CAGR of 24.3% in between the forecast period of 2021 to 2030. The study analyzes drivers, key players and their strategies, size, and important regions for investment.

Market Segmentation:

Device type:

Smartphone: Smartphones serve as the central hub for accessing, tracking, and engaging with fitness apps, providing users with convenient, personalized, and on-the-go solutions for their health and wellness needs.

Tablets: Tablets offer a larger screen size and enhanced visual experience, making them ideal for immersive workouts, detailed data analysis, and interactive engagement with fitness apps.

Wearable devices: Wearable devices seamlessly integrate with fitness apps, providing real-time tracking of biometric data and physical activity levels, thereby enhancing user engagement and facilitating more accurate performance monitoring and goal tracking.

Operating system:

iOS: iOS provides a robust platform for developing fitness apps, offering seamless integration with Apple’s ecosystem, advanced health tracking features through HealthKit, and a large and engaged user base, enhancing the overall user experience and market reach.

Android: Android offers a versatile platform for fitness apps with its wide device compatibility, customizable user interface, and extensive developer tools, enabling diverse and innovative fitness solutions to reach a broad user demographic.

Type:

Exercise & weight loss: Exercise and weight loss features within fitness apps provide users with tailored workout routines, nutritional guidance, and progress-tracking tools, empowering them to achieve their fitness goals effectively and sustainably.

Diet & nutrition: Diet and nutrition components within fitness apps offer personalized meal plans, calorie tracking, and nutritional insights, enabling users to make informed dietary choices and support their overall health and fitness journey.

Activity tracking: Activity tracking features in fitness apps monitor users’ physical movements and exercise routines, providing valuable data insights, personalized feedback, and motivation to help individuals stay active and reach their fitness goals.

Regional Dynamics:

The global fitness app is studied across North America, Asia-Pacific, Europe and LAMEA. North America generated the highest revenue in 2020 and is expected to witness the highest growth rate during the forecast period owing to an increase in demand for modernizing fitness systems across the region.

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Key questions answered in the study:

Which region or sub-segment is expected to drive the telehealth market in the forecast period?

What are the key opportunities in the market?

What factors are estimated to drive and restrain the telehealth market growth?

Leading Market Players:

The leaders of the industry include:

• Addidas
• Azumio, Inc.
• FitnessKeeper
• Nike, Inc.
• Under Armour, Inc
• Aaptiv Inc
• Applico Inc.
• Fitbit LLC.
• MyfitnessPal, Inc.
• Noom Inc.

Factors influencing the growth of the fitness app market

Increasing health consciousness among individuals, driven by concerns about obesity, sedentary lifestyles, and overall wellness, has led to a surge in demand for fitness solutions. Moreover, advancements in technology, particularly in mobile devices and wearables, have made fitness apps more accessible and user-friendly, allowing individuals to easily track their progress and stay motivated.

COVID-19 pandemic accelerated the adoption of fitness apps as people sought alternative ways to stay active while adhering to social distancing measures and gym closures. Additionally, the customization and personalization features offered by many fitness apps cater to diverse user needs and preferences, enhancing their appeal. Furthermore, the rise of virtual coaching and community engagement within these apps fosters a sense of accountability and support, further driving market growth. Combined, these factors create a fertile environment for the continued expansion of the fitness app market.

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Highlights

The global fitness app market is categorized into operating system, device type, type, and region.

According to type, the exercise & weight loss segment is projected to garner a significant share in the fitness app industry during the forecast period due to increasing instances of obesity.

Region-wise, North America dominated the market in 2020 and is expected to witness the highest growth rate during the forecast period owing to an increase in demand for modernizing fitness systems across the region.

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Recent developments in fitness Apps

Recent developments showcase a convergence of cutting-edge technologies and user-centric design. AI algorithms now power personalized workout routines and dietary suggestions, optimizing fitness journeys. Seamless integration with wearables enhances data tracking accuracy, providing users with real-time insights into their progress.

Gamification elements inject fun and motivation, fostering long-term engagement. Augmented reality features bring workouts to life, offering immersive experiences anywhere.

Additionally, social connectivity within apps fosters support networks and accountability, amplifying motivation.

These advancements signify a shift toward holistic and interactive fitness solutions, empowering users to achieve their wellness goals more effectively and sustainably in the digital age.

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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