E-Commerce Boom Boosts Sales of Postnatal Health Supplements Industry: FMI Study

Postnatal Health Supplements Industry

The global postnatal health supplements industry is anticipated to reach US$ 1.2 billion worldwide in 2022. The increased prevalence of postnatal depression along with the introduction of new products by the leading competitors are two key factors predicted to fuel the market’s growth during the forecast timeframe. By 2023, it is anticipated to have made US$ 2.79 billion, with a CAGR of 7.2% from 2023 to 2033.

Expectant moms and new mothers are growing more aware of the risks and illnesses that inadequate nutrition might put them or their offspring at risk for. The market for maternity health supplements is growing as more people choose them to shield themselves and their unborn children from difficulties and illnesses. Pharma sales reached a global total of 1.25 trillion dollars in 2019, showing that the sector has seen tremendous growth over the previous 20 years.

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Major market participants that sell postnatal health supplements are boosting their marketing expenditures. The sales of postnatal health supplements have increased significantly. In addition, the governments of many nations are putting more emphasis on educating the populace about the significance of postnatal health. The market for postnatal health supplements is expanding globally as a result of all these causes.

Key Takeaways from this Market:

• Sales of postnatal health supplements increased at a 5.6% CAGR from 2018 to 2022.
• In 2022, the market for postnatal health supplements will be 38.2% made up of protein and amino acid supplements.
• In 2022, the capsule sector had a maximum market share of 41.5%.
• The market for postnatal health supplements in North America is anticipated to increase considerably in value during the projected period, with a market share of 34.2% in 2022. In terms of distribution channels, the pharmacy store-based retail segment held 76.5% of the market share in 2022.
• Germany will continue to be one of the most lucrative markets for postnatal health supplements in Europe in 2022, with a market share of 20.3%.

“Both governmental and private organizations throughout the world have launched a number of projects to address postnatal depression. This is predicted to raise women’s awareness, which would have a favorable effect on the market’s growth throughout the course of the forecast year,” – remarks an analyst at FMI.

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Competitive Landscape:

Businesses are concentrating on promotional as well as advertising techniques to raise awareness among women and to build a solid customer base for their business. Church & Dwight Co. Inc., a significant maker of postnatal health supplements, provides its clients with high-value services in addition to the sale of postnatal health supplements. To increase their product portfolios, well-known businesses are putting more emphasis on new product development.

Prominent players in this market are:

• Church & Dwight Co. Inc.
• The Honest Company Inc.
• DuPont De Nemours Inc.
• New Chapter Inc.
• Nordic Naturals Inc.
• Pharmavite LLC
• Actif USA
• Eu Natural
• Naturelo Premium Supplements LLC
• Theralogix – Nutritional Science
• Pure Essence Labs
• Fairhaven Health – Milkies
• Pink Stork
• Vitabiotics Ltd.
• Others

Some key developments by leading companies in this market are:

• A brand-new, cutting-edge collection of prenatal and postnatal multivitamins as well as supplements designed specifically for the transition to parenthood was introduced by Mommy’s Bliss in 2020.
• The Mommy’s Bliss New Mom Line debuted with four essential items. Mommy’s Bliss Prenatal Regularity Support Gummies, Mommy’s Bliss Prenatal Omega + DHA Gummies, Mommy’s Bliss Prenatal Multivitamin + Iron, Mommy’s Bliss Prenatal Multivitamin + Probiotics, along with Mommy’s Bliss Prenatal Multivitamin + Iron are among the first products offered.

Key Segments Profiled in this Market:

By Ingredient:

• Vitamins & Minerals Supplements
• Herbal Supplements
  • Ayurvedic Extracts
  • Algal Extracts
  • Phyto-Chemicals
• Protein and Amino Acid Supplements
• Prebiotic Supplements
• Probiotic Supplements

By Form:

• Soft Gels
  • Confectionery Products
  • Pharmaceutical Products
• Tablet
• Capsule
• Liquid

By Distribution Channel:

• Store-Based Retailing
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Drug Stores and Pharmacies
  • Health & Wellness Stores
  • Other Retailers
• Online Retailing

By Application:

• General Well-being and Lactation Support
• Weight Management
• Immune & Digestive Health
• Bone and Joint Health
• Heart Health
• Eye Health
• Others

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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