Life sciences marketing specialist PHD Marketing rebrands to Think B2B Marketing

Marking its 10th year in operation, PHD Marketing, specialist marketing communications partner to life sciences industry, has now rebranded to Think B2B Marketing.  

Under a new name chosen to better reflect its dynamic, targeted and multi-layered business approach, the new brand encapsulates the company's focus on tailored, industry-specific marketing support rather than generic solutions. The company has also launched a new website to better showcase the full scope of its capabilities and services. 

Joanna Stephenson, Managing Director, stated, "While we originally cut our teeth in print and packaging, over the past decade we've become a force to be reckoned with in the life sciences industry. This has been such a natural fit for our business because we're strategic and technical thinkers at heart. Whether we're writing an in-depth technical whitepaper on ingredient efficacy, amplifying market awareness of the latest nutraceutical innovation, or developing multi-layered campaigns across personal care, beauty and cosmetics, we're completely at home. 

"The life sciences sector demands a unique blend of scientific understanding and marketing finesse, and that's exactly what we deliver. Our team's ability to distil complex scientific concepts into compelling B2B marketing narratives has been key to our success. As we rebrand to Think B2B Marketing, we're not just changing our name; we're reaffirming our commitment to being thought leaders in life sciences marketing. 

"Looking back on everything we've accomplished since 2014, I'm filled with an immense sense of pride. We've guided global pharmaceutical powerhouses through technical webinars, helped innovative biotech startups capture trade attention, and supported established beauty industry players in communicating their scientific innovations. Now, we're ready to write the next chapter in our history, bringing an even sharper focus to the unique marketing needs of the life sciences sector. Our new brand identity reflects this evolution, but our core values of scientific integrity, marketing excellence, and a 'can-do' spirit remain unchanged." 

The new look aligns the company's brand identity with its evolved approach to B2B marketing communications and the diverse services it offers. Think B2B Marketing is committed to continuing its legacy of delivering impactful, results-driven campaigns that add significant value to clients' businesses and address unique market needs and pain points in the life sciences sector. 

Joanna further assured clients and the market that while the name has changed, the agency's dedication to providing exemplary services remains at the exact level that has made it the successful business it is today. 

"We’re already well known in the life sciences industry, so this isn’t a ‘hello’, it’s a reintroduction. From ad-hoc needs to the biggest full-scale marketing projects in life sciences, we've always taken the approach that everything we do is a chance to impress. It's what we referred to as the 'PHD way', which is now of course the 'Think B2B way'! It's about being strategic, scientifically informed, and impactful, ensuring clients achieve their marketing objectives with precision in this rapidly evolving industry." 

For more information on Think B2B Marketing and its services, please visit www.thinkb2bmarketing.com