Demand for Digital Musculoskeletal (MSK) Care on the Rise — Market to Witness Strong Growth by 2029
The global digital musculoskeletal (MSK) care market is expected to grow at a CAGR of 18-20% in the next 5 years. The aging patient population and high prevalence of MSK conditions, the rise in uptake of remote healthcare services post-COVID-19, advancements in wearable technology, significant investment into the digital MSK space, and growing demand to improve outcomes and make MSK care more convenient, accessible, and cost-effective are some of the key factors driving the digital MSK care market.
Digital musculoskeletal (MSK) care leverages digital health technologies and tools to advance the diagnosis, treatment, and management of musculoskeletal system conditions, affecting motor organs, muscles, tendons, bones, cartilage, ligaments, and nerves. Digital MSK solutions typically include online/virtual consultations, remote monitoring of patient symptoms and progress, digital pain management therapy programs, wellness and prevention programs, and digital platforms for self-assessment, self-management, and education. The objective of these solutions is to reduce the need for in-person visits and make MSK care more convenient, and accessible to improve patient adherence and outcomes.
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The growing global burden of musculoskeletal disorders to propel market growth
Musculoskeletal disorders can have a significant impact on quality of life and healthcare costs. With the growth in the aging population and work-related MSK disorders, the prevalence of MSK conditions and associated functional limitations is rapidly increasing. According to WHO, MSK conditions affect more than 1.7 billion people worldwide and are a leading cause of disability. MSK conditions are the leading contributor to disability worldwide, with low back pain being the single leading cause of disability in 160 countries. Digital MSK has increasingly gained traction in recent years, mainly post-COVID-19 pandemic, which has led to a rise in remote healthcare services. With the growing burden of MSK and the advantages associated with the use of digital pain management and monitoring solutions, the demand for digital MSK care solutions is expected to grow in the coming years.
Significant investments in digital MSK space to further drive the market growth
The digital health market is witnessing growing investment in companies offering solutions for musculoskeletal conditions. MSK digital health solutions raised $223 mi till June 2024, which was already nearly double that of the previous year’s $125 mi. Some of the recent deals include Sword Health, an AI-powered virtual physical therapy startup, that has raised $30 mi in June 2024 bringing Sword’s total funding to $340 mi and the nine-year-old company’s valuation to $3 bn. In Feb 2023, Digital MSK health company IncludeHealth raised $11 mi in a funding round led by CincyTech with participation from Tamarind Hill and other investors. Such funding would promote innovation in the digital MSK space thereby further boosting the market growth.
Competitive Landscape Analysis
The global digital MSK care market is marked by the presence of innovative and emerging market players such as Hinge Health, Sword Health, Omada Health, Kaia Health, Upswing Health, RecoveryOne, Spinezone, Dario Health, IncludeHealth, Vori Health, getUbetter, RealizedCare; among others. Some of the key strategies adopted by market players include product innovation and development, and strategic partnerships and collaborations.
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Market Segmentation
This report by Medi-Tech Insights provides the size of the global digital musculoskeletal (MSK) care market at the regional- and country-level from 2022 to 2029. The report further segments the market based on solution, condition, and end user.
- Market Size & Forecast (2022-2029), By Solution, USD Million
- Online/Virtual Consultations
- Pain Management Therapy Programs
- Remote Monitoring
- Others
- Market Size & Forecast (2022-2029), By Condition, USD Million
- Back Pain
- Foot & Ankle Pain
- Knee & Lower Leg Pain
- Neck & Shoulder Pain
- Pelvis, Hip & Thigh Pain
- Others
- Market Size & Forecast (2022-2029), By End User, USD Million
- Healthcare Providers
- Healthcare Payers
- Employers
- Individuals/Patients
- Others
- Market Size & Forecast (2022-2029), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
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