Global Poultry Diagnostic Testing Market Set to Surpass USD 1.2 Billion by 2032 Amid Rising Demand for Disease Prevention and Livestock Health Monitoring | FMI

The global poultry diagnostic testing market is poised for steady growth, with market valuation projected to increase from USD 956.3 million in 2022 to over USD 1.2 billion by 2032, registering a Compound Annual Growth Rate (CAGR) of 2.4% over the forecast period. This growth trajectory reflects the increasing emphasis on preventive healthcare in the poultry sector and the expanding role of diagnostics in improving livestock productivity.

The growth of this market is underpinned by the adoption of advanced diagnostic testing methods, including Enzyme-Linked Immunosorbent Assay (ELISA), Polymerase Chain Reaction (PCR), and various serological tests, which are revolutionizing poultry disease detection and management.

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Rising Demand for Early and Accurate Disease Diagnosis

The poultry sector has witnessed a surge in demand for robust diagnostic testing solutions due to the growing incidence of avian diseases and the critical need to curb their spread. Poultry farmers are increasingly investing in diagnostic testing tools to monitor bird health and ensure early detection of infections that can severely impact production and supply chains.

Serological tests—such as agglutination, agar gel precipitation, Haemagglutination Inhibition (HI), ELISA, immunoblot, and seroneutralization—are now integral components of routine poultry diagnostics. These techniques offer high sensitivity and specificity, enabling timely intervention and minimizing economic losses.

“Accurate disease detection is vital for sustainable poultry farming. The ability to detect and respond to infections swiftly can make the difference between a controlled outbreak and a devastating loss,” stated a senior analyst from the industry.

Serologic Testing at the Forefront of Poultry Health Management

Serologic testing continues to play a pivotal role in the monitoring and diagnosis of diseases in poultry livestock. These tests are indispensable tools for veterinary laboratories and poultry producers, helping them identify diseases like Newcastle Disease, Avian Influenza, and Infectious Bronchitis at early stages. As a result, serologic diagnostics are expected to account for a significant share of the market throughout the forecast period.

In addition to serological advancements, laboratories have enhanced their capabilities to adopt molecular testing techniques. With innovations in sample collection—including tissue extraction from infected organs and the microscopic examination of preserved samples—poultry diagnostic testing has become more efficient and accessible.

Increasing Laboratory Infrastructure Fuels Market Expansion

The growing network of diagnostic laboratories across developed and emerging regions has significantly strengthened the market landscape. Laboratories today are better equipped with modern diagnostic systems, enabling widespread adoption of poultry diagnostic testing even in rural and semi-urban areas.

In instances where direct diagnosis remains inconclusive, fresh frozen tissue from infected birds is transported to specialized laboratories for further analysis. This approach has gained traction in emerging economies, where improvements in veterinary healthcare infrastructure are leading to increased adoption of diagnostic tools.

“Emerging economies are now recognizing the importance of early detection systems. With growing investments in animal health and laboratory capabilities, countries in Asia, Latin America, and parts of Africa are becoming important contributors to the global poultry diagnostic testing market,” added the analyst.

Government Support and Disease Awareness Campaigns Accelerate Adoption

Government initiatives aimed at curbing the spread of avian diseases and zoonotic infections have further catalyzed market growth. Educational programs, awareness campaigns, and subsidies for diagnostic testing are encouraging farmers and poultry producers to adopt preventive health practices.

This proactive stance by health authorities, combined with collaborative efforts between public and private stakeholders, has led to a notable increase in the sales of poultry diagnostic testing systems worldwide. Subsidized pricing and incentivized diagnostic testing services have also played a significant role in boosting market trends, especially among small and mid-scale poultry farmers.

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Key Takeaways: Poultry Diagnostic Testing Market Insights

• North America Leads the Market:

North America holds the largest share in the global poultry diagnostic testing market at 35.6%, driven by increasing livestock populations in the U.S. and Canada. Strong support from animal health R&D, government initiatives, and public awareness campaigns continue to boost regional demand.

• Europe Secures the Second Spot:

Europe follows closely with a 25.8% market share, propelled by the rise in avian diseases like bird flu and influenza. Growing adoption of serological and systematic testing methods, along with increased focus on animal health, supports sustained market growth.

• Start-ups Driving Innovation:

Emerging players in the market are actively developing novel diagnostic technologies and vaccines to combat avian disease transmission. Collaboration between start-ups, research labs, and established firms is fueling a wave of innovation in poultry disease management.

Competitive Landscape of the Poultry Diagnostic Testing Market

The poultry diagnostic testing market is witnessing increasing strategic activity as leading players focus on enhancing technological capabilities throughout the forecast period. Companies are actively pursuing growth through mergers, acquisitions, product innovations, and strategic partnerships to broaden the adoption and effectiveness of poultry diagnostic solutions.

Prominent players in the poultry diagnostic testing market include:

• IDEXX Laboratories, Inc.
• QIAGEN N.V.
• Thermo Fisher Scientific Inc.
• Zoetis, Inc.
• GD Animal Health
• IDvet
• AffiniTech, LTD.
• AgroBioTek Internacional
• BioNote, Inc.
• BioChek
• Boehringer Ingelheim
• MEGACOR Diagnostik GmbH
• BioinGentech Biotechnologies, Inc.

Recent Developments:

• Zoetis recently introduced Poulvac Procerta HVT-IBD-ND, a new vaccine that offers protection against Marek’s disease, Newcastle disease, and infectious bursal disease in a single dose.
• In July 2018, Zoetis also strengthened its presence in the veterinary diagnostics sector through the acquisition of Abaxis, a global leader in veterinary point-of-care diagnostic instruments.

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Key Segments

By Test:

• ELISA Test
• PCR Test
• Complement Fixation Test
• Immuno-Flourescent Antibody Test (IFAT)
• Indirect Hemagglutination Test (IHA)
• Direct Agglutinition Test
• Other Diagnostic Tests

By Disease:

• Avian Salmonellosis
• Visceral leishmaniasis or Kala-azar
• Avian Influenza
• Newcastle Disease
• Avian Mycoplasmosis
• Avian Pasteurellosis
• Infectious Bronchitis
• Infectious Bursal Disease
• Avian Encephalomyelitis
• Avian Reovirus
• Chicken Anemia

By Region:

• North America
• Latin America
• Asia Pacific
• MEA
• Europe

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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