Rising Demand for Accurate Diagnostic Solutions Drives Growth of Preterm Birth and PROM Testing Market

The global preterm births and prom testing market is witnessing steady growth, driven by rising awareness around maternal-fetal health, technological advancements in diagnostic testing, and increasing investments in innovative solutions. Valued at approximately USD 1.8 billion in 2022, the market is projected to grow at a CAGR of 3.2%, reaching a market valuation of around USD 2.5 billion by 2032.

As preterm births continue to be a leading cause of neonatal mortality and morbidity worldwide, healthcare providers and stakeholders are increasingly adopting Preterm Birth and PROM testing solutions to facilitate timely and accurate clinical decisions.

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The Need for Timely Diagnosis

Preterm birth, defined as childbirth occurring before 37 completed weeks of gestation, poses serious risks to neonatal outcomes. PROM, or the rupture of membranes before labor begins, often precedes preterm delivery and requires accurate diagnosis to manage care effectively. The ability to predict and diagnose these conditions early has the potential to reduce complications, guide appropriate interventions, and lower healthcare costs.

Advanced testing methods are transforming this space by offering improved sensitivity and specificity, giving clinicians the tools to act quickly in high-risk pregnancies.

Market Dynamics: What’s Fueling Growth?

The Preterm Birth and PROM testing market is being propelled by several key factors:

• Growing Prevalence of Preterm Births: According to the World Health Organization (WHO), an estimated 15 million babies are born preterm each year. This rising burden has amplified the demand for predictive and diagnostic testing methods.
• Advancements in Diagnostic Technology: Enhanced diagnostic tools such as PAMG-1 immunoassays, IGFBP tests, and fetal fibronectin (fFN) are proving highly effective in identifying women at risk of preterm labor.
• Increased Awareness and Screening Programs: Governments and NGOs are focusing on improving maternal care through awareness campaigns and national screening programs, particularly in developing regions.
• Strategic Collaborations and Innovation: Market players are actively involved in R&D to deliver next-generation solutions, expanding the scope of testing accuracy and usability.

Key Takeaways: Preterm Birth and PROM Testing Market Insights

• North America continues to dominate the global preterm birth and PROM testing market, with a valuation of USD 591 Million in 2021, projected to reach USD 853 Million by 2032, growing at a CAGR of 3.4%.
• The U.S. market is driven by rising preterm birth rates, advanced diagnostic capabilities, and increased testing approvals. With 12% of births classified as preterm and 3% involving PROM-related complications, the USA alone contributed an absolute dollar growth of USD 219.7 Million, maintaining a 3.4% CAGR through 2032.
• CDC data indicates a 1% increase in total U.S. births in 2021, contrasting with a previous downward trend. Notably, birth rates declined for the 15–24 age group but rose for those aged 25–49—contributing to higher preterm birth risks and testing demand.
• The UK market was valued at USD 76 Million in 2021 and is set to reach USD 103 Million by 2032, growing at a CAGR of 2.6%. Growth is steady, reflecting moderate market penetration and demand.
• Japan is expected to generate an absolute dollar opportunity of USD 28.7 Million, reaching USD 98 Million by 2032, backed by aging maternal demographics and evolving testing protocols.
• South Korea’s market is projected to grow at a CAGR of 3.5%, rising from USD 37 Million in 2021 to USD 54 Million in 2032, making it one of the fastest-growing markets in Asia.

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Competitive Landscape: Innovation at the Core

Leading companies in the Preterm Birth and PROM testing market are focusing on product innovation, strategic partnerships, and geographic expansion to consolidate their position. Key players include:

• Qiagen N.V.
• Cooper Surgical Inc.
• Hologic
• Abbott
• Biosynex
• Medixbiochemica
• Sera Prognostics
• IQ Products
• Creative Diagnostics
• Nanjing Liming Biological Preparations Co., Ltd.
• Clinical Innovations, LLC
• Bioserv Diagnostic GmbH

These companies are directing resources towards improving the efficiency, affordability, and precision of diagnostic tools. With a competitive market landscape, innovation is the key differentiator.

Notable Development: A Novel Device to Delay Preterm Birth

One of the noteworthy advancements in the sector is the LIONESSTM device developed by PregnanTech, an Israeli company. Introduced in September 2020, this silicone ring-based device is designed to delay preterm birth by preventing cervical dilation and maintaining cervical length. Its non-invasive, removable, and self-releasing design makes it an accessible option for healthcare providers. The device is currently undergoing clinical trials, and early results suggest a promising role in managing preterm labor risk.

Segmentation Insights

The Preterm Birth and PROM Testing Market can be categorized based on test types:

• Biochemical Markers
• Pelvic Examination
• Ultrasound
• Uterine Monitoring
• Nitrazine Test
• Ferning Test
• Pooling
• PAMG-1 Immunoassay
• IGFBP Test
• Fetal Fibronectin (fFN)
• Other Test Types

Among these, fetal fibronectin (fFN) tests and PAMG-1 immunoassays are gaining traction due to their accuracy in predicting preterm labor within a short timeframe, thereby supporting clinical decision-making.

Regional Outlook: North America Leads, Asia-Pacific Shows High Potential

Geographically, the market demonstrates diverse growth patterns:

• North America continues to dominate, owing to robust healthcare infrastructure, higher awareness, and early adoption of advanced diagnostic technologies.
• Europe maintains a significant share, fueled by ongoing maternal health initiatives and research investments.
• Asia Pacific emerges as a high-growth region, backed by rising birth rates, growing investments in healthcare infrastructure, and an increasing focus on maternal health in countries like India and China.
• Latin America and Middle East & Africa present untapped potential, as demand grows for cost-effective and accessible diagnostic tools.

Looking Ahead: What’s Next for the Market?

The future of the Preterm Birth and PROM Testing Market lies in integrating precision medicine, data analytics, and AI-driven tools into diagnostic workflows. Personalized risk assessment, mobile health applications, and point-of-care testing devices are expected to redefine the market landscape in the coming decade.

As the focus on maternal-fetal outcomes strengthens globally, market stakeholders must address critical gaps, including test accessibility in low-resource settings, cost-efficiency, and education of frontline healthcare providers.

Final Thoughts

The Preterm Birth and PROM Testing Market stands at a crucial juncture in the evolution of maternal healthcare. With its potential to save lives, reduce neonatal complications, and drive down healthcare costs, the sector is attracting increasing attention from policymakers, clinicians, and investors alike.

As innovation continues to flourish, and awareness about early diagnosis grows, the market is poised for a stable upward trajectory, reaching an estimated USD 2.5 billion by 2032. The next ten years will be pivotal in reshaping how preterm labor is predicted, prevented, and managed—ultimately leading to healthier pregnancies and stronger neonatal outcomes.