ramarketing Becomes the First Fully AI-Empowered Life Science Marketing Agency in the UK and North America

ramarketing this week announced that it has become the first fully AI-empowered life science marketing agency in the UK and North America. 

The agency has invested heavily in AI technology and training over the past year to enable its team to deliver more efficient, effective, and personalized marketing for global clients keen to harness AI capabilities who have consented to its utilization within their strategy and delivery.

"We are excited to be at the forefront of AI adoption in life science marketing," said Emma Banks, CEO of ramarketing. "AI is rapidly changing the way we work, and we believe that the companies that embrace AI will be the ones who succeed in the future."

The agency is taking a proactive approach to incorporating AI into its day-to-day operations - covering everything from IT and finance to inbound and digital marketing, strategy, and data and insights. ramarketing established partnerships with leading managed IT service and AI providers including Appsbroker CTS and Google to gain access to cutting-edge AI technologies, training, and expertise to support the rollout and bolster internal capabilities. 

Over the last two years, the agency has invested heavily in AI training for its 75+ strong team, empowering them with the skills and platforms needed to leverage AI effectively. 

To spearhead this transformation, ramarketing recruited and promoted internally, and created a dedicated team responsible for leading and supporting AI adoption across the agency. A clear AI strategy and ethical framework to guide adoption has been developed by the working group to ensure the agency’s AI use aligns with business goals and values in tandem with those of its clients. Ensuring the agency remains fully compliant and follows global data protection protocol remains paramount; several robust guardrails have been implemented to manage risk.

AI-powered tools and technologies have been deployed across the agency to enhance the team's ability to deliver personalized, data-driven, and effective marketing campaigns for clients who have chosen to adopt AI capabilities. 

To date, AI rollout has delivered administrative efficiencies by automating repetitive tasks, providing data-led insights, and improving the effectiveness of marketing efforts by giving the team of marketing and life science experts more time to focus on creative innovation, strategic thinking, and the delivery of world-class work so clients can feel the genuine impact of the team's sector experience, insights, and wisdom and achieve better results.

The agency believes that AI should be used to augment human creativity and expertise, not replace it.

"AI is not a silver bullet," said Elliott Gibson, newly appointed Head of Data & Insights. "It is a tool that can be used to enhance human capabilities. We believe that the best marketing strategies and campaigns are the ones that are created by a combination of human innovation and creativity, paired with robust data and insights and the use of technology."

ramarketing is excited to continue its journey as an AI-empowered agency. The agency is already seeing the impact of AI on revolutionizing the marketing industry and is committed to being at the forefront of this transformation.